Powered by the intelligent Cognitive Processor XR™, our brightest and widest range of colors and hues deliver a truly captivating visual experience. Equipped with a QD-OLED screen enhanced by XR Triluminos Max, you can enjoy picture quality that boasts up to 200% brighter performance than its predecessor. Individually lit pixels produce pure black, allowing your favorite movies, shows, and games to burst to life on the screen with extraordinary detail and depth.

The intelligent and powerful Cognitive Processor XR is the driving force behind the LIFELIKE PICTURE. It delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating the way we perceive the real world.

The combination of QD-OLED and XR Triluminos Max technology enables PURE BLACK PAIRED WITH OUR BEST COLOR, offering you the widest palette of shades and hues, perfectly complemented by the deep, rich blacks and high brightness of the display.

As a PREMIUM SMART TV, you can access all your favorite streaming apps in one place with Google TV and use your voice to search and ask questions with Google Assistant. The TV also supports Apple AirPlay, providing seamless connectivity and content sharing.

Elevate your viewing experience with MOVIES ON US WITH BRAVIA CORE. Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app, and redeem 10 credits to access the latest movie releases, along with a 24-month subscription to hundreds of classic films.

For an exceptional GAMING experience, the Game Menu puts all your gaming picture settings and exclusive assist features in a single, easy-to-manage interface. With HDMI 2.1 capabilities, including 4K/120, VRR, and ALLM, you'll have the advantage in high-performance gaming.

PERFECT FOR PLAYSTATION 5, the TV offers exclusive features like Auto HDR Tone Mapping and Auto Genre Picture Mode, optimizing picture quality for your gaming and streaming sessions on your PS5 console.

Immerse yourself in ENHANCED ENTERTAINMENT, with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more, ensuring you enjoy content the way the creators intended.

Maximize your viewing experience with TWO DISPLAYS IN ONE, using Multi View to split your screen and enjoy content from two different sources simultaneously.

Additionally, the TV WORKS WITH ALEXA, allowing you to control various functions, such as changing channels, adjusting volume, and turning the TV on and off, through an Alexa-enabled device.

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